BA
Design
Brand Atlas
A comprehensive visual identity system for a fictional data-visualisation
studio. The project explores how a brand can communicate complexity through
clarity — using a strict grid, a limited colour palette, and a type system
built entirely around data storytelling.
System. Brand Atlas is not a logo — it’s a language. A modular grid system, a set of data-visualisation components, a colour palette derived from scientific imaging, and a typographic hierarchy built around legibility at every scale. The identity lives in the system, not in any single mark.
BA
BA
The grid system in use — every layout, from business card to billboard, snaps to the same 8-column modular grid. The only variable is scale.
Typography. Custom typeface based on DIN Pro, modified for improved readability at small sizes on screen. The number set was completely redrawn to align with the studio’s data-heavy output — each numeral fits precisely within the grid unit.
Initial moodboard
Final system
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Initial moodboard
Final system
Year
2025
Category
Design
Role
Director, Designer